Hi! We are so glad you’re here.
Rustic Rebel is a women’s clothing boutique built around real life and real style. Based in Morgan Hill, California, we’re all about helping women feel confident, comfortable, and effortlessly put together — no matter what the day brings.

Whether you're heading to brunch, a concert, or just running errands, we’ve got pieces that are trendy, flattering, and versatile. Our collection includes everything from denim jeans and flowy dresses to elevated basics, comfy matching sets, and cute tops you’ll want to live in.

At Rustic Rebel, we believe fashion should feel good and look good. That’s why we focus on high-quality fabrics, wearable fits, and pieces that can take you from casual days to dressed-up nights. New styles drop weekly, so there’s always something fresh to fall in love with.

Meet the Team

Behind Rustic Rebel is a passionate team of women who truly love what we do. From helping you find the perfect fit to styling outfits for your next big event, our team is here to make shopping fun, easy, and personal. Whether you're shopping in-store or online, we’re always just a message away — ready to offer honest advice, styling tips, and customer care with heart.

We’re proud to serve women across California and beyond with online shopping, fast shipping, and personalized service. Whether you’re a local babe or a new customer from out of town, welcome to the rebel fam.